The firm
An extension of your leadership team.
Success requires more than beautiful creative or a consistent social presence.
In today’s increasingly competitive landscape, it demands a clear point of view, intentional positioning, operational excellence, and marketing that serves a larger business objective. That is where we focus our work.
Rather than operating as a traditional agency, Jenna&Co. functions as an extension of our clients’ leadership teams. We provide the strategic thinking behind major business initiatives while guiding the execution required to bring those ideas to life. From market positioning and listing strategy to business development, recruiting, partnerships, and long-term brand growth, every engagement is tailored to the unique objectives of the client.
What we believe
Luxury is earned through consistency.
The strongest brands are intentional in every interaction, every campaign, and every decision they make.
A limited roster
Built on trust and discretion.
We intentionally maintain a limited client roster, allowing us to provide the level of partnership, responsiveness, and discretion our clients expect. Every relationship is built on trust, collaboration, and a shared commitment to excellence.
Today, Jenna&Co. advises leading agents, top-producing teams, independent brokerages, and luxury real estate organizations across the country.
While every client is different, our objective remains the same: to build enduring brands, create meaningful opportunities for growth, and position our clients for long-term success.
Meet Jenna · Founder & Principal
Jenna Newman
Jenna Newman is the Founder and Principal of Jenna&Co., specializing in brand strategy, marketing leadership, and business growth for luxury real estate brands. With nearly a decade at the highest levels of the industry, she has advised some of the country’s most respected agents, teams, and organizations — helping them strengthen their market position, elevate their brand presence, and unlock new opportunities for growth.
Prior to founding Jenna&Co., she served as National Luxury Lead at Compass, partnering with top-performing agents and teams across the country to develop marketing strategy, cultivate industry partnerships, and support some of the most successful luxury real estate businesses in the United States. Known for her ability to bridge strategy and execution, Jenna brings a rare combination of creative vision, operational rigor, and deep industry expertise to every engagement.
Jenna divides her time between Southern California, New York City, and her clients’ markets across the country.
Our philosophy
We don’t believe in marketing for marketing’s sake.
Every initiative should serve a larger business objective.
Whether that objective is winning more listings, strengthening a brand, recruiting exceptional talent, expanding into new markets, or building a more valuable business — strategy comes first. Marketing is simply the vehicle that brings it to life.
Inquire
Let’s build something enduring.
If you believe Jenna&Co. may be the right strategic partner for your business, we invite you to inquire about current availability.
Begin an inquiry